AOL LATINO LAUNCHES NEW MARKETING PUSH
Service Reports 2 Million Hispanic Subscribers Overall
By Laurel Wentz

AOL Latino breaks a major Spanish-language TV, radio and direct -marketing campaign this week aimed at recruiting more Hispanic
AOL's s Spanish-language site is at AOLLatino.com.

Mercy Lugo-Struthers, AOL Latino’s director of Hispanic marketing, said the campaign portrays Internet access from home as an empowerment tool that helps children get ahead.

Parent's guilt

The first round of ads play on the potential guilt of Hispanic parents who have not yet provided their children with online capabilities. In the TV spot “The Talk,” for instance, a young boy shyly raises the topic with his parents, asking “In school all the kids have it. … Why don’t we have Internet access at home?”

Artículo completo en Ad Age.com