Hardcore resisters limit Net growth
By Frank Barnako
A New York research firm says regular usage of the Internet by U.S. adults has flattened out at 63 percent of the population. Further growth will require the conversion of "unconnected" consumers and Internet "resisters," according to analysis from Mediamark Research. At the end of April this year, the firm said almost 80 percent of adults had access to the Internet at home, work or another location.
Andy Arthur, vice president of client services at Mediamark, identified an "entrenched group" of nonconnected adults and a "diehard group of resisters" that promises to hold out for the foreseeable future. "This could mean that as a medium for reaching U. S. adults on a regular basis, the Internet may well be at saturation."
Artículo completo en Market Watch.com.