viernes, marzo 09, 2007

Public Relations: New Communications Forum

I've almost forgot, but the New Communications Forum started yesterday and will end today. Just look at the program:
Internal Communications
Connect with employees

Learn how to:
Build a corporate culture that is open to social media initiatives
Deploy Web 2.0 tools without leaving unwired employees behind
Solve problems and increase productivity through collaborative mapping
Use your intranet to “ask management”—and judge the quality of their answers
Develop wikis to enhance collaboration and internal communications

PR & External Communications
Enhance your reputation

Discover how to:
Develop corporate blogs that work (We’ll show you the best of the best)
Write and deliver press releases that meet the new social media standard
Measure the impact of your social media programs
Manage crisis communications in the blogosphere
Enliven your public relations campaigns with online video

Advertising & Marketing
Stay ahead of the competition

Learn how to:
Use new technologies to bridge old and new media, and combine them for successful marketing
Market products and services in a virtual world
Harness the power of consumer-generated media
Boost search-engine results with social media tools

New Media & Journalism
Find new ways to communicate

Explore how to:
Understand the effects of Web 2.0, new media and social media
Get the most out of RSS feeds
Successfully integrate new media with traditional media
Employ citizen-generated video to deliver news and reach a broader audience
Use aggregation to develop a new publishing model

David Weinberger and Shel Holz will be the keynote speakers!

Wish I was there too. At least we have an irc channel to take a look:


No hay comentarios: