lunes, mayo 21, 2007

Publicidad: "Bring the love back" de Microsoft

Divertido vídeo de la campaña Bring the Love Back, que Geert Desager, Director de Trade Marketing de Microsoft Digital Advertising Solutions ha lanzado junto a la agencia Openhere.

Contra lo que se pudiera pensar, no se trata de una campaña oficial de Microsoft, tal y como lo explica Geert:
Together with our ad agency Openhere, I’m currently making a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. A quite risky project if you know that the commercial explicitly challenges the advertisers - our clients - to question themselves and the way they communicate with their target groups. In this blog, I will keep you posted about the making of the campaign. I have also given the agency access to this blog, so that they can vent their ideas as well. As should be in this format, there is only one rule: “their are no rules!”

Also, by the end of the month, I’ll be able to tell you whether I still work as a Marketing Manager at Microsoft, or whether this project finally turned itself against me ;-)

Y en el disclaimer

Whilst Geert Desager is employed by Microsoft, and this blog includes information about Microsoft, the information available on this blog is not representative of Microsoft’s views or opinions.

Disclaimer: La División de Entretenimiento y Dispositivos de Microsoft, que incluye la consola de nueva generación Xbox 360, Games for Windows y Consumer Productivity Experience Group (CPXG), que engloba todos los dispositivos de hardware para PC y títulos de software como Encarta, Digital Image Suite y Autoroute Microsoft es cliente de Edelman.

Por cierto, si alguien quiere recibir información sobre estos productos que me envíe un correo o deje un comentario en este post.

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