lunes, diciembre 11, 2006

Web 2.0: The Publisher's How-To Guide

Outstanding document by Newspaper Techniques, the brand of advertising-supported editorial products from Ifra, a world association for newspaper and media publishing.

It dedicates a special edition to web 2.0 because:
"Newspapers were late to the internet and most still use it like a library. Now the new web model is making services, interactivity and user content standard. Don't be late again".

It is a smart flash presentation, but it can be downloaded as well.

It includes an interview with Tim O'Reilly, a case study of Fox Interactive and a lot more of relevant information.


Thanx, Cyberjournalist.


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