martes, junio 06, 2006

Blogs in the top

A recent poll conducted by Harris Interactive, and sponsored by Makovsky + Company, the "2006 State of Corporate Blogging" survey, found that Fortune 1000 business executives are reacting slowly to the idea of corporate blogs as a communications medium.

Blogs have a long way to go before becoming widely accepted corporate marketing tools. According to the survey even though 12% of senior executives say their companies have taken legal or other action in response to a blog, only 20% report having a formal process in place for monitoring blogs written about their own company.

Thanx, Adverblog, via eMarketer.

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