Public Relations: Why blogging matters

Eric Kintz, Vice President of Global Marketing Strategy & Excellence for HP, invited six senior executives in established corporations to blog their toughts about blogging.

The topics include:
#1 - PR and Blogging – A Love Story or Peaceful Coexistence
#2 – Blogging and the “new influencers”
#3 – The role of blogging in the changing world of advertising
#4 – The role of blogging as part of an integrated web strategy
#5 – Drive Harmony in Conversational Touchpoints
#6 - Creativity, Innovation + Blogging

A must read!

Tags: PR, RRPP, Public Relations, Relaciones Públicas, Comunicación Corporativa, Corporate Communications