Public Relations: Wired News' "Scoble, the Exit Interview"

Wired News: Is blogging really changing things?

Scoble: A lot of people don't yet recognize the power of this medium: Look at my story as it broke.

You've got to pay as much attention to the kids with five readers as to The Wall Street Journal. A lot of PR people haven't yet really wrapped their heads around that. In the old world, they had to call a reporter to get a story out. Now it's a kid in China or Australia, and they can break a story just as fast.

A must read for PR pros!

Thanx Wired News.