Public Relations: How many bloggers really matter?

Currently, 1.3 million feeds in the Bloglines database have at least one subscriber on Bloglines, one of the major RSS Aggregators.

According to Jim Lanzone, Senior Vice President of Search Properties at Ask Jeeves, there are 36,000 blogs that "really matter" since they have 20+ subscribers. That means only a small percentage of blogs have enough relevant material to gather a community around them.

Read the complete post in Context Rules Marketing.

Tags: PR, RRPP, Public Relations, Relaciones Públicas