Public relations: The 4 P's of Blog Marketing

Passionate - Write about issues that are near and dear to your heart
Purposeful - Make sure you keep the end in mind; why are you blogging?
Present - Keep an eye on what's topical today
Positional - Take a stand on an issue and follow it

Thanks, Steve Rubel.

Tags: PR, RRPP, Public Relations, Relaciones Públicas