Bad PR: Shame on PRMA

Big Pharma's trade association, the Pharmaceutical Research and Manufacturers of America, or PhRMA, has finally gone all the way, commissioning a novel about mid east terrorists who plan to murder thousands of Americans by--are you ready?--poisoning drugs imported from Canada by US citizens fed up with obscene drug prices. It is no coincidence that PhRMA has also tried to convince state legislatures and Congress that this was a real risk. Some Lies are as Strange as Fiction.

Via Effect Measure.