Blogging "essential for leadership"

Jonathan Schwartz, Sun President, COO and chief blogger said:

"If you want to be a leader, I can't see surviving without a blog"
"Authenticity is paramount"
"In the increasingly networked world, transparency, trust and authenticity–building will be a most valued commodity, and blogging helps enable that capability"

You can only be a thought leadership by exposing your ideas, your thoughts, your plans and making all consistent with you vision and values.

Leadership is a day-by-day exercise. You need to be strong, you need to be prepared to be a leader.

Via PR MACHINE.