How Is Blogging Helping?

Brand Autopsy revises some positive issues and makes two good questions regarding blogging as a marketing tool to help us to do a better work.

THE POSITIVES
INFORMATION SHARING
ONLINE NEWSLETTERS - The comparison is not the best one, but the explanation makes a point.
BROADER PEER BASE

THE QUESTIONS
TALKING TO OURSELVES - Yes, but since "ourselves" are hundreds of influencers the impact jumps to a broader scale.
ARE WE MAKING A DIFFERENCE?