Tomarse en serio las RRPP

Después de un fin de semana con problemas con el ordenador, estoy de vuelta.
Intentaré ofrecer el editorial de los domingos durante esta semana.

Por lo pronto, ofrezco la visión de Rebecca Tillet, Directora de RRPP de Pfizer Farmacéuticas EEUU, en la última revista MM&M,
para que las relaciones públicas en las empresas sean tomadas en serio:

"PR...must engage with brand strategy"
"PR staff must share marketing strategies with agencies, and must push from within to play an integral part in strategic planning"
"Too often, PR strategies focus not on what the brand needs, but on what public relations does best"
"[PR plans] must incorporate market research, including upfront research to validate the strategy and messages, and classic research to measure impact - and reflect these elements in proposed plans and budgets"
"Agencies need to communicate [their PR results] in terms that resonate with brand teams"

El post puede verse en PR Machine.