Fahrenheit 9/11 PR War

Campaign magazine reports there is a political and PR War breaking out over Fahrenheit 9/11. Grassroots efforts to discredit Michael Moore's 'Fahrenheit 9/11' devolved into political warfare online last week, leading the film's distributors to put PR in the hands of some well-known Democratic consultants to help shepherd the documentary into theaters this week. Opponents of the film, which is critical of George Bush and his administration, came under fire when liberal bloggers discovered that a website trying to keep it out of theaters, Move America Forward, was registered to a prominent Sacramento PR firm with strong GOP ties, Russo, Marsh & Rogers. Faced with the rising tensions, 'Fahrenheit's' distributors took the unusual step of putting Chris Lehane and Mark Fabiani, one-time PR consultants to Al Gore, John Kerry, and Wesley Clark, in charge of political positioning for the film. The pair had been hired before last week's events.

Artículo de PR Machine.