Weber Shandwick to Handle Electrolux Brands

Weber Shandwick has been selected to launch the Electrolux ICON line of premium residential kitchen appliances manufactured and marketed by the Stockholm-based Electrolux Group. The agency will also take on PR duties for the company’s Frigidaire brand.

Weber Shandwick was selected after a multi-firm review. The firm’s New York and Chicago consumer marketing teams will work on an integrated campaign designed to help generate awareness and trial of the Electrolux ICON line. The program includes high-profile strategic alliances as well as culinary and design influencer outreach and media relations.

Artículo completo en Holmes Report