Few Keep Track of PR Effect On Profits

In a recent study reported by the New Zealand Herald, only a third of organisations measure how their public relations work affects financial profitability. The poll of 284 Public Relations Institute (Prinz) members was co-ordinated by president Tim Marshall, who presented the results to the Strategic Communications and Public Relations Forum last month. The charts and graphs in this report are detailed.

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Para consultar los resultados del estudio, visita la web de PRINZ