How to handle a media scandal

Claims about David Beckham's text life have seen the England captain and his wife, Victoria, become the focus of more tabloid inches than even they are used to. What options do celebrities have when a media storm breaks?
In the past week, the Beckhams have been the subject of hundreds of newspaper and magazine articles - few of which will have made comfortable reading for the couple.

The pair have dismissed the allegations as "ludicrous" and "absurd". But the headlines continue, with no sign of a let-up.

So what options are open to celebrities who find themselves the unwanted focus of media gossip?

SMILE FOR THE CAMERAS
HIRE SOME LAWYERS
PROVE THEM WRONG
BE OPEN ABOUT IT
KEEP THEM GUESSING
REVEL IN IT
GO TO AN EXCLUSIVE RETREAT
VANISH

El artículo completo es BBC News