AMAZON LAUNCHES WEB-WIDE SEARCH ENGINE
Gathers Personal Behavioral, Search Interest and Purchasing Data
By Kris Oser

NEW YORK (AdAge.com) -- Online auction and merchandising giant Amazon.com is entering the search fray with the launch of A9.com, a search engine that presents search results with adjacent columns of related personal and product information.

While Amazon.com has always had a search engine at the core of its books and merchandise site, its new A9.com is a full-bodied, Web-roaming search engine that competes with sites such as Google and Yahoo! to provide Web-wide search capabilities.

Artículo completo: Advertising Age