Om Malik says that spammers are abusing community-edited sites such as del.icio.us and Reddit. Basically they submit spam links and use bots to increase the votes to their stories. Although most PR professionals are not nearly as nefarious, it occurs to me that there could be some who are tempted to seed news release and media coverage links to high-traffic sites like digg in an effort to juice up their results. Well, that's like Sammy Sosa swinging a corked bat.
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Tags: PR, RRPP, Public Relations, Relaciones Públicas