miércoles, mayo 03, 2006

Podcasts: Some benefits of podcasting

Eric "Spinfluencer" Schwartzman believes that podcasts could offer the following benefits:

* Allows listeners to time-shift and place-shift media consumption
*100% efficiency, since episodes are only downloaded by listeners on an opt-in basis
* Easily accessible to a global audience that is not defined by geographic boundaries
* Access to an educated, influential audience with a high disposable income
* Ability to leverage electronic programming without an outside news media filter
* Most cost effective electronic media distribution channel available

What do you think?

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