lunes, abril 03, 2006

"Public Relations. The Effectiveness of Influence" Chapter 2 Synopsis

Index

Chapter 2 – Public Relations: a growing industry

2.1. Public Relations around the globe

2.1.1. Asia

2.1.2. Africa

2.1.3. Oceania

2.1.4. Europe

2.1.5. North America

2.1.6. Latin America

2.1.7. International organizations

2.2. Public Relations in Spain

Chapter 2 Summary

Chapter 2 References


Chapter 2 Synopsis

Public Relations is a growing industry, and this is made evident in, among other things, the growing number of students taking university and masters-level courses in the subject at colleges and business schools around the world.

It is also a multi-million dollar industry, one that has grown to five times its size in a decade, earning an annual income of 5 billion dollars.

The international growth of PR is based on the need of organizations everywhere to communicate with their audiences for commercial or ideological purposes, but public relations also help reach legitimate social objectives.

More...

Tags:
Publicar un comentario en la entrada