Every organization has the right and the obligation to communicate effectively and ethically with the public. This book was born of that premise.
But when we say “organizations”, we don’t just mean large multi-national companies or political parties with thousands of members. Public Relations is within the reach of small and medium-sized businesses, non-profit organizations and even independent entrepreneurs who recognize the importance of communication in successfully achieving his or her goals and need to have tools on hand that let them speak to their audiences.
This isn’t a book for the initiated. It looks to a be a reference for those who aspire to become a part of the dynamic world of public relations.
This book will help those who, without having a degree in Communication, need to know how to communicate adequately to their public, need to hire a an agency and need to know the best way to find one and how to get the best out of PR.
For industry professionals, this book will allow them a peek into the latest trends to help them serve their clients better.
Read the complete introduction.
Thanks for the translation, Jen.
Tags: PR, RRPP, Public Relations, Relaciones Públicas