IBM: Blogs Evangelization to reduce losses
"Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company. [...] The company hopes blogging could help stem further losses if it can galvanize employees into an army of online evangelists for IBM's products and technologies."
Full story in Sillicon Valley Watcher.
Seems to me that IBM's move is the confirmation that blogs help corporations to promote and enrich products in a new, yet old, way. Give your product to the blogosphere and it will make it better.