jueves, julio 15, 2004

Cuarto día de actividades de la Global PR Blog Week.

15 de Julio - Gestión de Crisis (Crisis Management)

John Cass (PR Communications) - Reseña del libro de Gerald Baron: "Ahora es muy tarde" (Book Review: Gerald Baron's "Now is too late")
Don Crowther (101PublicRelations.com) - Siete elementso indispensables en cualquier plan de comunicación de crisis (Seven must-have elements in every Crisis Communications Plan)
Kevin Dugan (Strategic PR) - Martha Stewart: ¿Criminal, víctima o heroína? Incluye una entrevista con Eric Denzenhall, autor de "¡A por ellos! Enfrentándose a ataques contra celebridades y altos cargos (Martha Stewart: Criminal, Victim or Hero? Including an interview with Eric Denzenhall, author of "Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses")
Jim Horton (Online PR)
Colin McKay (Canuckflack)
B.L. Ochman (What's Next Blog) - Entrevista "Periodismo y Blogs" con Steve Outing, editor senior, The Poynter Institute, columnista, editor de E-media Tidbits (Interview, "Journalism and Blogging," with Steve Outing, Senior editor, The Poynter Institute, Columnist, Editor & Publisher, Editor, E-Media Tidbits)
B.L. Ochman (What's Next Blog) - Ejemplos de usos inteligentes del blog en campañas de RRPP y marketing y páginas web que gritan por un blog (Examples of smart blog use in PR and marketing campaigns and sites that cry out for blogs)
Steve Rubel (Micro Persuasion) interviewing Dan Gillmor of the San Jose Mercury News and author of the forthcoming book We the Media
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