domingo, mayo 02, 2004

Has Anyone Made a Product Placement in a Novel?
by B.L. Ochman

The latest author to get paid for product placement in a novel is British chick-lit writer www.carolematthews.com. Carole Matthews The author changed the heroine's car in her book "The Sweetest Taboo" to a Ford Fiesta instead of the Volkswagen Beetle she'd originally penned, when she received Ford sponsorship.

Besides appearing in "The Sweetest Taboo," the Ford Fiesta stars in a selection of short stories on the Ford UK Website tinyurl.com. It's an ambitious, fun promotion that weaves the car in cleverly to appeal to the author and the car's 25 year-old demographic.

Note to advertisers: I'm available to be sponsored to write a book in which the main character drives a Porsche, uses a Canon Digital Rebel with several lenses, and vacations at Canyon Ranch.

Artículo completo en Marketing Vox
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