Few Keep Track of PR Effect On Profits
In a recent study reported by the New Zealand Herald, only a third of organisations measure how their public relations work affects financial profitability. The poll of 284 Public Relations Institute (Prinz) members was co-ordinated by president Tim Marshall, who presented the results to the Strategic Communications and Public Relations Forum last month. The charts and graphs in this report are detailed.
Noticia del blog PR Machine
Para consultar los resultados del estudio, visita la web de PRINZ