Time Inc. Preparing to Bring 'Life' to Newspapers
By Mark Fitzgerald
Life magazine is coming back as a weekend newspaper supplement, but it won't be bumping up against Parade or USA Weekend in the Sunday paper.
Insiders say parent Time Inc. will announce within two weeks or so that Life will be revived as a newspaper supplement published every Friday. Time is lining up newspaper companies to run the supplement and readying a formal announcement.
Besides its early weekend publication date, it remains unclear exactly how the newspaper version of Life will distinguish itself from the mix of celebrities, health news and inspirational features offered on Sundays by Parade and Gannett Co.'s USA Weekend. "The [reader] demographic and the type of editorial in Life ... will become more evident as you see the newspapers and [newspaper] companies that carry it," one person familiar with the project said.
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