'METRO' FREE TABLOID PREPARES LAUNCH IN NEW YORK CITY
Medium's Biggest Player Pushes Into Nation's Largest Market
April 19, 2004
By Jon Fine
NEW YORK (AdAge.com) -- The report card for free daily tabloid newspapers in the U.S. is decidedly mixed save for one key indicator: Their numbers keep growing.
And in what is likely to be one of the most watched launches of a new free tab in recent memory, the medium's biggest player is about to move into the nation's largest media market.
Sweden's Metro International, which mastered the form in European markets before introducing it to America, is significantly staffing up in the States in preparation for an expected May 5 launch in New York City.
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